Creating the best personalized videos will require a lot of thinking and a few iterations. In fact, I usually recommend at least three iterations within a 6-month period of time, where you are taking a closer look at the personalized video analytics and standard email marketing performance. A recommended step is creating a personalized video workflow that will help you understand what dynamic information should be used, what calls to action need to be presented and the and the path for each and every buyer persona.
Download the Personalized Video Workflow shown in the video:
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