In this video you'll discover how to sell your art with video - this video is an example. For a free copy of the Get Your Art Out There Book go to:
How To Sell Your Art With Video
If you are looking for a great medium to promote and sell your art, video is a great option to throw into the mix. Exhibiting my art at art shows and festivals is where I first begun to generate a collector base.
It’s where I started to generate my list of potential clients. Not only did I generate interest in my own back yard, but also nationally and eventually on a small scale, internationally. My best way of broadcasting my new work to my potential client list was through video.
Back in 2007 I started a You Tube channel, CAKUart TV. Each week I would post a new painting and then send the link to my list or potential buyers. It was a very powerful way to showcase my art to those who could not physically stand in front of it.
The best thing about video is they could see the contours, shapes, size and colour better than just looking at a digital photo. Plus, they got to hear my motivation behind the piece. This creates emotion and value in your work.
Here’s the biggest takeaway…
My videos were not that great.
The audio was average…
The angles and overall production was sketchy to say the least. But they worked because they created a connection between me and my potential client.
You don’t have to have to go with a big production.
Keep it simple, short and punchy.
Years ago I would post a new piece of art for auction on Ebay each week. I’d shoot my video, send it to my list and they were redirected from the video to my Ebay auction.
It worked really well.
So, if you are hosting your art on ETSY or operate a Shopify store for example, then create a video each week and send the link to the people on your list. Video provides so much value for your art. It allows your audience to connect with your art because they can hear the message and purpose behind your work.
And hearing your voice is a real connector. It’s like they are sitting across from you having a conversation. It’s personalized.
Remember the golden rule with video though…
Only ever be speaking to one person.
In other words, avoid using “Hey guys…”
Or speaking in a manner that assumes you are speaking to a mass of people.
Remember that at any given time there is actually only one person watching your video. Speak to them personally and your message will resonate so much better.
Tools to make your video:
1. Your smart phone provides some of the best quality in terms of producing video these days. You can also use Garage Band and/or iMovie to edit.
2. Camtasia is a great tool to edit and produce your videos.
3. Filmora is a great tool to edit as it has a simple drag and drop interface.
4. Photoshop is fantastic for producing your video still images.
5. Lapel microphones that plug into your smart phone. Clear balanced audio is probably the most important part of a video. If your audio is poor, it’s hard for your viewer to maintain interest.
6. Windows movie maker is where it all started for me. It’s simple to use, though the quality is not as good as using Camtasia or Filmora.
As for producing your You Tube Thumbnail pcture, you can simply do a search on You Tube and you'll find some great tutorials on how to make your thumbnail template.
Go for it!
Carl
Carl
0 Comments