▶ Check out my gear on Kit: It’s not enough to have a great product or service – you need that product or service to be memorable and stand out in the prospect’s mind when it comes time to buy.
If you’re at a marketing conference, meeting new potential joint venture partners, how do you stand apart from the rest of the crowd, so that they’ll remember you after they get home?
And for that matter, what makes an idea, product, event or person memorable?
For something to be truly memorable, it needs two things:
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