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How Retailers Can Leverage AR in The Stores of The Future | EWTS 2018 | BrainXchange

How Retailers Can Leverage AR in The Stores of The Future | EWTS 2018 | BrainXchange Rokid’s Reynold Wu discusses the reasons offline retail is dying and how the combination of augmented reality and artificial intelligence can revitalize the in-store shopping experience. Shopping is no longer the same as buying; it’s an experience. Reynold shares two main types of use cases: Store assistant and personal assistant. In the latter type, shoppers wear Rokid Glass as a smart, personalized shopping assistant that knows them via their online and offline shopping data and behavior. This becomes more compelling as consumer AR glasses hit the market and find acceptance.

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