Welcome to the Lopez Design Forum for collaboration series. Our Forum is a monthly platform, which allows designers, academia, artists and other professionals to share their work with a vision of cross disciplinary collaboration. Indu Anand is a Corporate Communications professional with a track record of over twenty years. She’s been involved in leading communications strategy, planning, and implementation for reputational and business impact for global corporations across a spectrum of highly regulated growth sectors in a complex and evolving business environment. Her career has spanned responsibilities for Brand, Media & Stakeholder Engagement, Policy Advocacy, and Corporate Responsibility in the Aerospace & Defence, Financial Services, IT, Consulting, and Advertising sectors. An alumnus of New Delhi’s Lady Shri Ram College for Women and the Indian Institute of Mass Communications, Indu recently enrolled in Bangalore-based Takshashila Institution’s Graduate Certificate Programme in Public Policy.
A parent and a partner, Indu is a passionate advocate and champion for workplace diversity & inclusion. In her session Indu talked about the role of design in Corporate Social Responsibility and her role as a buyer, which has led her to understand how making the right choices leads to design solutions. She spoke about certain principles that she has evolved, which she feels are imperative to implement: one, how in working with designers, companies needed to be honest in decision-making. Indu presented a true picture of how large houses sometimes see design as a fallback and individual ‘tastes’ still prevail. Personal choices and tastes can come in the way of what the situation demands.
Furthermore, Indu shed light on the vulnerability of experimental work. Design is considered a comparatively low hanging fruit among its peers. When the leaders in an organization take this approach, there is a tendency to cover up with ostensibly appealing artefacts and not get to the core. The need of the hour is to act with grit and integrity, not pick by personal preferences, and to be dogged about getting to the solution that is apparently out of reach, but the right one.
Video and Editing by Nitin Shekhar
Forum Organised by Lopez Design in collaboration with Nestaway Pvt. Ltd.
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