| I believe that high-quality customers love high-quality attention. In this session, I'm going to show you how our client banks are transforming their safety and profitability by creating the kind of differentiation that attracts the highest quality credits and makes price irrelevant. Now, if you're thinking that the best customers get the best pricing because everyone wants them, then you have to watch this episode because it can and is being done.
Now, if you're the kind of leader who feels overwhelmed because your team is stuck, they've done the same thing year after year, had the same results, but you don't know how or what to change. You do know deep down there's a way to get the best customers in your market and get them to pay more, you just don't know how you're going to love this.
Or maybe you're the kind of leader who has already rallied the troops to focus on the best quality loans, but you still have several who believe that they need to lure them with rate, and when they do, they squeeze all the profit out of the deal. If that sounds like you, you're going to want to stay tuned.
Or maybe you're worried about how you'll get the entire team to buy into the idea that they can get the best quality credits and at the same time, get substantial premium pricing. You're going to love this because I'm going to show you how to overcome the mountain of evidence that your team has of old belief systems.
I know you're thinking who wouldn't want top-shelf pricing on top shelf customers? But it's not that easy, or everyone would be doing it.
That's right. First, you have team members who have been doing their jobs well for decades, creating an okay result, and they're not tapping into the real gold mine opportunity. It's not their fault. They're doing everything they learned to do at conferences and lending school. It's just that they've been told wrong. They really don't feel that what they have to offer is different. We're worth more than the bank down the street. So, they may timidly ask for 20 or 25 basis points more tops.
But they're probably right. They don't have a game-changing, unique selling proposition that shows the extreme and unique value that you offer. In this episode, I'm going to cover how to create the types of USPs that are a permanent game-changer.
Connect with Roxanne at
Extraordinary Banker:
Emmerich Financial:
Roxanne Emmerich, CEO of The Emmerich Group
Thank God It's Monday
The Emmerich Group Inc
One Liberty Corporate Center, 6625 West 78th Street, Suite 200, Bloomington, MN 55439
(952) 737-6730
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