Tony Tony Agenmonmen, President, National Institute of Marketing of Nigeria (NIMN), the African Continental Free Trade Area (AfCFTA), launched in 2018 and now in its operational phase, is a landmark deal that aims to bring together 54 African countries with a combined population of more than 1 billion people and a combined GDP of over US$3tn. In July, Nigeria signed up to an African Continental Free Trade Area, a project to create a $3.4 trillion economic bloc, despite fears that Nigeria could be flooded with cheap goods from competitive neighbors. What role will ‘Marketing’ play to ensure Nigerian companies and their products maximize the benefit of this agreement?
Re-Strategising marketing tactics amidst competition resulting from AfCFTA - Tony Tony
Tony Tony Agenmonmen, President, National Institute of Marketing of Nigeria (NIMN), the African Continental Free Trade Area (AfCFTA), launched in 2018 and now in its operational phase, is a landmark deal that aims to bring together 54 African countries with a combined population of more than 1 billion people and a combined GDP of over US$3tn. In July, Nigeria signed up to an African Continental Free Trade Area, a project to create a $3.4 trillion economic bloc, despite fears that Nigeria could be flooded with cheap goods from competitive neighbors. What role will ‘Marketing’ play to ensure Nigerian companies and their products maximize the benefit of this agreement?
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