How ZipRecruiter Does Marketing (They Have 7M Active Monthly Users!)

What can you learn from ZipRecruiter's marketing? Excited look inside one of the best marketing campaign examples out there? Curious to learn what makes good marketing? On a quest to answer this question, we turned to one of the most well established online brands in the world to discover the digital marketing strategy behind the app and how marketing works for ZipRecruiter. In this business teardown video, Eric Siu shares his insight into ZipRecruiter's website to look deep at one of the best marketing campaign strategies around as well as to use the content marketing strategy of the ZipRecruiter team to provide a marketing plan example for those of you watching at home.

In this show, we are looking at digital marketing examples from an SEO, Content Marketing, CRO and general marketing perspective to help you learn how to grow a business and how you can start leveling up your marketing plan.

If you're a fan of shows like "How They Built This" or other startup channels, this video will give you an understanding of what the company is doing from a marketing perspective. You'll also get a glimpse into some of the tools that Eric Siu uses to evaluate a business model. Finally we'll take a peek into ZipRecruiter's advertising campaigns and score them overall.

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