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Why Hasn't Boeing Re-Engined the 757?

Why Hasn't Boeing Re-Engined the 757? The Boeing 757 never sold all that well. During its run of production, just over 1,000 units were built. Comparatively, its single-isle brother - the 737 - has been ordered over 15,000 times. And yet, over the past couple of years, airlines have continually delayed the retirement of their 757s, as shifts in consumer preferences are making the 757's business proposition extremely attractive. So why haven't we heard anything about Boeing reengining the 757? Let me explain...

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