Phil Spencer says that he sees Google and Amazon as their main competitors in the coming future. He says that those are the two main companies that Microsoft is concerned with when he looks to bring gaming even more into the mainstream with Project xCloud. He says that Xbox still has a lot of respect for Nintendo and Sony but says, “I don’t want to be in a fight over format wars with those guys while Amazon and Google are focusing on how to get gaming to 7 billion people around the world. Ultimately, that’s the goal.” ___________________________________
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