Knowing when to kill ads and when to improve is extremely important to making great profits with Google. Find out how I do it in this video. Enjoy. Follow me on Instagram: @dedicatedyoung Make sure to join my Facebook ADs group for access to free content and likeminded entrepreneurs!
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With Google ADs, it's extremely important to look at both the products individually as well as the account as a whole. This is simply because multiple factors could affect performance, from audiences to keywords to location targeting.
However, there are a few specific metrics which I always look at in order to make the best decisions. Some of the main important ones are ROAS, CTR, CPP, CPC, impressions, and more. I make certain decisions based on the results of each.
While it's important to make changes based on the results, it's important to note that with Google, completely stopping ads is not something we do. It's rather a game of constant, never-ending improvements and changes.
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