B2C E-Commerce

Five major activities are involved in conducting B2C e-commerce. Information sharing is a B2C e-commerce company can use a variety of methods to share information with its customers, such as company websites, online catalogs, e-mail, online advertisements, video conferencing, message boards, and newsgroups.


Ordering is when customers can use electronic forms or e-mail to order products from a B2C site. With payment, customers have a variety of payment options, such as credit cards, e-checks, and e-wallets.
Delivering products or services to customers, which varies depending on whether physical products (books, videos, CDs) or digital products (software, music, electronic documents) are being delivered, is called fulfillment.

Service and support are even more important in e-commerce than in traditional commerce, given that e-commerce companies do not have a physical location to help maintain current customers. These activities are the same in traditional commerce and probably occur in the same sequence, too.
However, each stage has been transformed by Web technologies and the Internet.

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