Kartik Poddar, Sr. VP & Business Head, Haptik : About Haptik:
Haptik is one of the world's largest conversational AI platforms where we've been building virtual assistance for brands to deliver ROI for them.
*What kind of solutions Haptik provides?
Haptik has two primary solutions that enterprises uses for it. One is on automating customer support and other is an increasing sales. Within the bucket of automating customer support we have live chat and messaging as well as conversational IVR where we have automating call centres. and on the aspect of increasing sales we have chat bots which can help with lead generation. And we also have a very, very interesting product for conversational commerce which helps drive more sales.
*How your solutions & services benefiting your customers?
Two primary solutions we have. One is to reduce customer support and second is to increase sales. We've been able to deliver ROI as high as 20 times for our customer support automation solution. And even we've been able to increase sales by at least 2 times with our sales virtual assistance.
* What is your go to market strategy?
We at Haptik work very closely with all the enterprise customers where we go deep into understanding what other business problems. We then figured out what are the right solutions we can bring to them for us to be able to solve those business problems so that we're not just giving them a piece of technology, but we're actually able to drive business value.
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