What inspired you to write this book? Interestingly, about 2010, a movie came out by Christopher Nolan called Batman Begins and it was a trilogy with the Dark Knight and The Dark Knight Rises. And about that time I had seen the movie with my young son and we were walking out of the theater and he asked, "Dad, is there a superhero in strategy?" And I kind of laughed off the question, said "No, there's not." And an exercise that I do with a lot of my clients is called domain jumping, where you take the business that you're in and then you bring it into other domains. So maybe if you're in the software business, you think about hotels or you think about travel agencies or you think about car sharing services and you think about how might they approach your business model in the way that they create, deliver or capture value.
And so I started doing that domain jumping exercise not long after seeing The Dark Knight movie and realized that I could take the domain of strategy and bring it into this, really what was starting to emerge as a very strong comic book genre. When you think about Marvel, you think about DC and all the movies and comics that have been made over the last five to seven years, and then I started thinking about how visual everyone's become. Everybody likes video, as you know [Constantinos 00:01:23] with the work that you've done. And so because we're such a visual society now, I thought that the merging of the idea of strategy with superheroes in a visual format might be something that people would be interested in.
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