Mark Scott, Managing Director of the Australian Broadcasting Corporation presentation at CI2010

Appointed Managing Director of the Australian Broadcasting Corporation for a five-year term from July 5, 2006. Under his leadership, the ABC has dramatically expanded its services and its reach, with an annual budget approaching $1 billion.

Operating on the principle that media organisations must adapt or die in an era of massive technological change, Mr Scott has transformed the structure and operation of the ABC.

Television now provides a multi-channel service, extending to HD and the new Children’s Channel, ABC3; Radio has moved into the Digital age with a suite of new digital channels to complement its national and local coverage; and ABC on-line is proving to be a market leader with its authoritative and innovative content.

In News, at a time when many of our competitors are contracting, the ABC is forging ahead with bold and exciting new ventures, including the launch of ABC News Breakfast and plans for a 24/7 News Channel in 2010.
Internationally, the ABC has secured new audiences for Radio Australia and Australia Network, flagged an ambitious new strategy vision and expanded its international project work through partnerships with agencies like AusAid.

The managing director has championed the shift inside the ABC from a process-based culture to one that emphasises the values of Respect, Integrity, Collegiality and Innovation.

Mark Scott was named Media Person of the Year in 2008 and made the Financial Review respected “Power” list in 2009. In 2009, he also garnered international attention with a series of agenda-setting speeches including the Latrobe University Annual Media Lecture, the A.N. Smith Memorial Lecture, the Commonwealth Broadcasting Association Lecture and Macquarie University’s Bruce Allen Lecture.

Before joining the ABC, Scott served 12 years in a variety of editorial and executive positions with Fairfax Media, Editorial Director of the Fairfax newspaper and magazine division and Editor-in-Chief of Metropolitan, Regional and Community newspapers. Mark Scott holds a Bachelor of Arts, Diploma in Education, and Master of Arts from the University of Sydney and a Masters degree in Public Administration from Harvard University.

Mark Scott is talking at the Creative Innovation Conference 2010 his topic was "Building the digital town square"

Creative Innovation 2010 was the place to learn from world-changing innovators, futurists, inspired thinkers and curious souls gathered together in an interactive community. It was a place to learn techniques and strategies, unlock and share ideas and gain empowering experiences. A place to imagine the future... CI2010.com.au/

CI2010