Get Answers ✅🥇✅ Google Digital Workshop - Fundamentals of Digital Marketing Final Exam Answers 2020 - 100% correct Searchable questions and answers in our .pdf
When optimising a website for search, what impact do meta and title tags have on the search engine? When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison? When advertising using Search Engine Marketing (SEM), you only pay… What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups? What is the most important thing to consider when optimising a search engine marketing campaign? What’s the first step in the search engine optimisation process for your website? When ranking websites on search engine results pages, which element of a website do search engines value the most? A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process? Which of the following is a benefit of Search Engine Marketing (SEM)? If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code? Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business. Fill the blank: ‘Search engines _________ the internet to discover content.’ What are three key considerations when evaluating keywords for search engine optimisation? We use them every day, but what is the overall purpose of a search engine? Google Search Console “Crawl” reports let you monitor…? To improve your website’s SEO performance, when should you consider updating your SEO plan? When trying to promote your business locally, what three key bits of information should be present in your directory listing? Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location. Using social media for business purposes can be very different to running personal profiles. If you’re looking to attract people to your social network, what tone of voice should you consider? When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you? Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website? When looking to create video content for your marketing strategy, what three best practices should you look to include? Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _____________. Why is it important to reach customers on their mobiles when advertising locally? When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly? When building a website for a business, what type of design should it have in order to be “mobile friendly”? When designing mobile advertising campaigns, what is a best practice to identify which keywords to target? “Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.” What is this a best practice example of? Why is social media a great tool for your business to build trust and engagement with your audience? What type of tool can be used to monitor and evaluate your social media audience’s actions on your website? Which of the following is a core benefit that content marketing can bring to a business’s online presence? When looking to get noticed locally online, what information should you ensure is on your website as a minimum? When looking to promote your products and services locally, what are the benefits of using search engine ads?
#certificationanswers
0 Comments